摘要随着我国国内消费能力的不断提升,煤焦化工产品的消费量亦呈快速增长的势态。近年来伴随着煤焦化工产品加工企业不断增加,使得煤焦化工行业在国内的销售市场环境变得越来越严峻,竞争越来越激烈。各大煤焦化工加工企业在不断的寻求市场的突破口,有的甚至抛弃了以往传统的业务范畴进入新的领域发展,以便在未来的发展中取得有利的市场地位。因此，本文结合煤焦化工的市场营销策略进行了一系列地研究。关键词：煤焦化工，市场营销，策略AbstractAsChina'sdomesticconsumptioncapacityofcontinuousimprovement,consumptionofcoalchemicalproductsalsoshowedrapidgrowthtrend.Inrecentyears,withthecoalchemicalproductsprocessingenterprisescontinuetoincrease,thecoalchemicalindustrysalesinthedomesticmarketenvironmenthasbecomemoreandmoreserious,moreandmoreintensecompetition.Themajorcoalchemicalprocessingenterprisesincontinuetoseekabreakthroughinthemarket,someevenabandonedthetraditionalbusinessintonewareasofdevelopment,inordertoobtainafavorablepositioninthemarketinthefuture.Therefore,basedonthemarketingstrategyofcoalchemicalindustrycarriedoutaseriesofstudies.Keywords:Coalchemicalindustry;marketing;strategy目录TOC\o"1-3"\h\z\uHYPERLINK\l"_Toc353634371"第一章绪论PAGEREF_Toc353634371\h1HYPERLINK\l"_Toc353634372"1.1选题背景及意义PAGEREF_Toc353634372\h1HYPERLINK\l"_Toc353634373"1.1.1选题背景PAGEREF_Toc353634373\h1HYPERLINK\l"_Toc353634374"1.1.2选题意义PAGEREF_Toc353634374\h1HYPERLINK\l"_Toc353634375"1.2研究设计与方法PAGEREF_Toc353634375\h1HYPERLINK\l"_Toc353634376"1.2.1研究设计PAGEREF_Toc353634376\h1HYPERLINK\l"_Toc353634377"1.2.2研究方法PAGEREF_Toc353634377\h2HYPERLINK\l"_Toc353634378"第二章基本理论PAGEREF_Toc353634378\h1HYPERLINK\l"_Toc353634379"2.1国内基本理论框架PAGEREF_Toc353634379\h1HYPERLINK\l"_Toc353634380"2.2国外基本理论框架PAGEREF_Toc353634380\h2HYPERLINK\l"_Toc353634381"2.3电子商务营销理论PAGEREF_Toc353634381\h2HYPERLINK\l"_Toc353634382"2.3.1电子商务的定义PAGEREF_Toc353634382\h2HYPERLINK\l"_Toc353634383"2.3.2电子商务营销优势PAGEREF_Toc353634383\h2HYPERLINK\l"_Toc353634384"2.3.3电子商务营销的发展现状PAGEREF_Toc353634384\h3HYPERLINK\l"_Toc353634385"2.3.4电子商务营销效果评定PAGEREF_Toc353634385\h3HYPERLINK\l"_Toc353634386"2.4章节小结