PAGE14巴库德条码公司市场营销策略研究中文摘要随着信息管理的广泛应用，条码设备也被广泛应用于各行各业。在现代市场经济已经形成买方市场的条件下，市场营销几乎是企业的全部任务和职责，它在企业生产经营活动中占据极其重要的地位；加上今年金融海啸的影响，企业竞争进入白日化。在激烈的市场竞争中，合理的市场营销策略，关键到企业的生存与发展。要想在激光竞争中立于不败之地，这取决于企业的综合素质。建立完善的营销网络，制定合理的市场营销策略，提高自身的综合素质和竞争力，针对巴库德公司市场营销策略的研究，有利于提高巴库德公司的竞争力和扩大市场份额。本论文查阅大量文献，根据市场营销策略的基本理论，结合巴库德公司的实际情况，运用定性和定量相结合的方法，对巴库德公司基本情况分析，同时对市场需求和竞争环境进行了SWOT分析；研究本行业的需求与竞争，并提出了巴库德公司的市场营销策略，即市场细分化、产品策略、价格策略、促销策略和渠道策略的研究，进而提出了巴库德公司市场营销策略的实施及控制方法。关键字：市场营销，产品策略，价格策略，促销策略，渠道策略Abstractwiththeextensiveapplicationofinformationmanagement,barcodeequipmentarewidelyusedinallwalksoflife.Marketinghasrepresentedallthetasksandresponsibilitiesofenterprisesandplayedanimportantroleintheenterpriseproductionandbusinessactivitiessincethemoderneconomyhasformedundertheconditionofbuyer’smarket.Inordertocopewiththecompetition,SHENZHENBRACODESYSTEMCO.,LTDhastakenaseriesofmeasures.CoupledwiththefinancialtsunamiofthisyearthecompetitionofthetradereachedthemostfiercestateWiththeintensecompetitiveinthemarket,ReasonablemarketingstrategiesisthepointoftheSurvivalandDevelopmentfortheenterprise.Ifthelasercompetitivewanttoestablishitselfinanunassailableposition,itdependsonthecomprehensivequalityoftheenterprise,establishaperfectmarketingnetwork,developmentreasonablemarketingstrategies,improveit'scomprehensivequalityandCompetitiveness,aimattheresearchofthemarketingstrategiesforbakudecompanyit'sgreathelpforthebakudecompany’scomptitivenessandincreasethemarketingshares.ThisarticleisBaseonalotofresearches.AccordingtothemarketingstrategywiththerealsituationofHENZHENBRACODESYSTEMCO.,LTD.UsingacombinationofqualitativeandquantitativemethodstoevaluatetheexternalenvironmentandinternalenvironmentconductedaSWOTanalysis.Studytherequestandcompetitioninthesameindustry.Theauthorindicatesanewmarketselectionstrategy,whichismarketsegmentation,targetmarketselection,marketpositioningstrategyandchannelstrategy,etc.,thenpresentsasectionofSHENZHENBRACODESYSTEMCO.,LTDmarketingstrategy.Finally,theauthorbringsupthemark