PAGE摘要人力资源的有效开发和管理现如今逐渐成为企业发展的重要考虑因素，而作为人力资源六大模块中的绩效管理是整个管理过程至关重要的。本文通过研究极安广告公司的绩效考核体系现状，结合相关绩效考核理论对极安广告公司绩效体系出现的问题进行优化。本文首先立足相关绩效考核理论，了解极安广告公司绩效考核体系现状，通过问卷调查和访谈法得到相关数据，针对得出的公司内部设计人员绩效考核存在的问题，分析并完善并优化公司现有的绩效考核体系。这样有助于公司实现有效的内部管理，在提高员工相互协作的意识，加强企业内人员的凝聚力和提升组织的核心竞争力中发挥重要作用。关键词：广告企业设计人员绩效考核AbstractWiththerapiddevelopmentofscienceandinformationtechnology,thecompetitionenvironmentinthewholeadvertisingindustryisbecomingmoreandmoresevere.Thecompetitionforcoretalentsintheadvertisingindustryhasalsobecomeanimportanttopicforthedevelopmentofadvertisingcompanies,inwhichperformanceappraisalisanimportantstepofperformancemanagement.ThispaperstudiesthestatusquoofperformanceappraisalsystemofJi'anadvertisingcompany,andoptimizestheproblemsofperformanceappraisalsystemofji'an-guangadvertisingcompanybasedonrelevantperformanceappraisaltheories.Basedontherelevantperformanceappraisaltheory,thispaperfirstunderstandsthestatusquoofperformanceappraisalsystemofJi'anadvertisingcompany,obtainsrelevantdatathroughquestionnairesurvey,analyzesandoptimizestheexistingperformanceappraisalsystemofthecompanyinviewoftheproblemsexistingintheperformanceappraisalofinternaldesigners.Thiswillhelpthecompanytoachieveeffectiveinternalmanagement,andplayanimportantroleinimprovingtheawarenessofemployees'mutualcooperation,strengtheningthecohesionofemployeesintheenterpriseandimprovingthecorecompetitivenessoftheorganization.Keywords:AdvertisingCompaniesTheDesignerPerformanceappraisal目录TOC\o"1-2"\h\z\uHYPERLINK\l"_Toc38100843"一、引言PAGEREF_Toc38100843\h1HYPERLINK\l"_Toc38100844"二、相关概念及理论PAGEREF_Toc38100844\h1HYPERLINK\l"_Toc38100845"（一）绩效的定义PAGEREF_Toc38100845\h1HYPERLINK\l"_Toc38100846"（二）绩效考核体系PAGEREF_Toc38100846\h2HYPERLINK\l"_Toc38100847"（三）绩效结果应用涉及的相关理论PAGEREF_Toc38100847\h2HYPERLINK\l"_Toc38100848"三、极安广告设计人员绩效考核现状PAGEREF_Toc38100848\h3HYPERLINK\l"_Toc38100849"（一）极安广告公司简介PAGEREF_Toc38100849\h3HYPERLINK\l"_Toc38100850"（二）极安