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StylisticAnalysisofAdvertisinghasresorted(采取)toallkindsoftechniques--audioandvisual,soundandlight,photographsanddrawings,ect.Butthemostbasicisthelanguage.Accordingtothetargetaudience,thefunctionaltenor(大意)ofadvertisinglanguageismainlypersuasiveormainlyinformative.Butalladvertisinglanguagemusthaveitsappealtotargetaudience.anewspaperadAttheGraphologicalLevelFulluseofgraphologicalcontrastsMostadshaveawell-thought-outmanipulationofsharpgraphologicalcontraststoachievethebestpossibleeye-catchingeffect.Asthesampleshows,theadsmakesfulluseofvarietyoftypingformsProminentuseofillustrationIllustrationaremostattractive.Sonowadaysthegeneralpracticeiscombiningsharpgraphologicalcontrastswithapictureoftheadvertisedproduct,orthepotentialcustomer,ortheservicebeingoffered.ClearidentificationoftheadvertiserAttheLexicalLevelWideuseofaffirmativeandcommendatorywordsandexpressionsTheuseofcomparativewordsThegrammaticallevelAttheSemanticLevelAttheSemanticLevelThankyou!