PAGEIII摘要近年来，随着电子商务在一、二线城市充分发展，市场趋于饱和，而三线以下城市及农村在电子商务领域的空白区域多，发展前景广阔，无疑是电商企业寻求经济增长的新蓝海，电子商务下沉已经成为电商未来发展的主要趋势。这是因为互联网覆盖率的提高、网络基础设施持续下沉以及电商平台更能满足下沉市场的需求。但在下沉电商发展过程中也存在不少问题，比如物流设施建设不完善、下沉市场客户留存率忠诚度低，电商信用体系低等因素。本文通过文献数据调查方法分析，阐述了下沉市场相关概念及内涵，通过对下沉市场的特征、现状进行分析和发展制存在问题展开深入的分析研究，并针对性的提出优化对策，对物流和信息获取经行有效整合，通过抓住下沉用户特征进而提高客户忠诚度，通过电商数据赋能夫妻门店，实现线上线下融合发展，同时加大对电商平台的管控力度，推动下沉电商快速发展。本文创新点是通过数据分析出下沉市场的现状，以聚划算为例子发现下沉电商发展过程中存在哪些制约因素，并针对这些因素提供解决策略。关键词：下沉市场电商、聚划算、发展战略ABSTRACT格式不对Inrecentyears,withthefulldevelopmentofe-commerceinfirst-andsecond-tiercities,themarkethasbecomesaturated,andtherearemanyblankareasinthee-commercefieldincitiesandruralareasbelowthird-tier,andthedevelopmentprospectsarebroad.Thesinkingofe-commercehasbecomethemaintrendofe-commerceinthefuture.ThisisbecausetheincreaseinInternetcoverage,thecontinuedsinkingofnetworkinfrastructure,ande-commerceplatformscanbettermeettheneedsofthesinkingmarket.However,therearealsomanyproblemsinthedevelopmentofsinkinge-commerce,suchasimperfectlogisticsconstruction,lowretentionrateofcustomersinthesinkingmarket,andlowe-commercecreditsystem.Thisarticleexpoundstherelatedconceptsandconnotationofsinkingmarketthroughdataanalysis,analyzesthecharacteristicsandcurrentsituationofsinkingmarketanddevelopsin-depthanalysisofexistingproblemsinthedevelopmentsystem,andputsforwardoptimizedcountermeasuresforlogisticsandinformationThroughtheeffectiveintegrationoftheBank,itcanimprovecustomerloyaltybyseizingthecharacteristicsofsinkingusers,empoweringhusbandandwifestoresthroughe-commercedata,andrealizethedevelopmentofonlineandofflineintegration.Rapiddevelopment.Theinnovationofthisarticleistoanalyzethecurrentsituationofthesinkingmarketthroughdataanalysis,takethecost-effectiveasanexampletodiscoverwhatconstraintsexistinthedevelopmentprocessofsinkinge-commerce,andprovidesolutionstothesefactors.Keywords:Sinkingmarkete-commerce,gatheringcost-effective,developmentstrategy目录TOC\o"1-3"\h\uHYPERLINK\l_Toc12125一、引言PAGEREF_Toc12125